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| Why Links to Your Site Matter to the Search Engines (and |
By:
Scott T. Smith |
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The number of other sites that link to your Web site is highlyimportant today to these major search engines: Alta Vista, Excite,HotBot, InfoSeek, Lycos, and WebCrawler. If you have lots of siteslinking to yours, your site is considered 'relevant', significantand deserving of a top 10-30 rank.If you don't have many links...You've got to be concerned about this NOW. The Internet isbecoming increasingly competitive, and at the same time isswelling in size. Search engines are continually refining the waythey determine top Web site positioning, but count on this:Link relevancy - the number of sites linking to yours - will playan increasingly important role. There are three key ways you cangenerate links to your site:1. Develop Your ContentIf you make it worthwhile to link to your site, 'they will come'.According to Forrester Research, continually adding high-qualitycontent accounts for up to 75% of repeat visitors to your site.Creating a resource area for people and encouraging them to linkto your site will generate a certain number of links back to you.2. Be Proactive: Ask For LinksFind sites that reach the same audience you do, and ask eachindividual Webmaster for a link. Obviously, this will work only ifyou are not a direct competitor of theirs, AND you offer somethingof genuine value which they don't already have on their site.Carefully tailor each request you make to the individual site, andindicate on which page of the site you feel your link belongs.Obviously, these two steps are very labor-intensive, painstakingand will eat up considerable time, which is why the third way togenerate links to your site is an excellent (and quick!) option.3. Get Involved NOW with a Good Link placement service.There is no faster way to increase your link popularity and searchengine relevance then to get involved in a good link placement service.But be careful: most of the free-for-all (FFA) pages will drop yourlisting very quickly (often within hours). Rather than spendingendless time posting over and over to multiple FFA sites, chooseone that retains your listing and work it to your advantage.Look for a link placement service that rapidly submits your site to a large number of link pages, then retains your site for an extendedperiod of time. In this way you will increase your visibility forthe search engine spiders which will result in significantlybetter positioning on the major search engines.For many online businesses the link placement of choice isLinkomatic, which has been in business for over two years and hasa proprietary network of 3500+ link sites. Because Linkomatic hasexclusive control of their network and does not allow outsidesubmissions, listings are retained on their pages for a muchlonger period of time.Businesses submit their site each week to the exclusive Linkomaticnetwork, and the result is better positioning with the majorsearch engines. To learn more about how this top link placementworks, visit http://www.linkomatic.com
ABOUT THE AUTHOR
Scott T. Smith/@ MarketSTARTRights belong to http://www.linkomatic.comPlease email us to request rights to republish this article.There is no easier, faster or more effective way to increaseyour link popularity, so check out http://www.linkomatic.com
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